Tricon global restaurants was a subsidiary of pepsico until 1997, after the spinoff tricon operated in three segments namely, kentucky fried chicken kfc specialized in chicken, pizza hutspecialized in pizza and taco bell specialized in mexican food. Kfc has divided its market into distinct groups of customers to meet their. Brands since 1997 when that company was spun off from pepsico as tricon global restaurants inc. An analysis of marketing mix of kfc here is the report you requested on the marketing mix of kfc with special emphasis on the youth. Staff work well as a team and are well educated in new products. Brands subsidiaries include kfc, pizza hut, taco bell and wingstreet. Its headquarter is based in louisville, kentucky, united states.
The swot analysis is an extremely useful tool for understanding and decision making for all sorts of situation in kfc organisation. This is key to capitalize its key strengths, overcome or alleviate its major weaknesses, avoid significant threats, and take advantage of promising advantages. It isnt struggling, but in some places, its nearly non. Bediako university of the incarnate word abstract kfc, a food chain restaurant has been a significant player in the food industry both in the.
Supply chain analysis of kfc southeast asia and malaysia though faced with many challenges, it is still an inspiring success story. View this assessment on swot analysis and strategies for kfc. Kfc is one of the most famous brands in the global fast food industry. M forums, part of the publish upload project or download reference project category. Kfc has been there since 1997 when that company was spun off from pepsico as tricon global restaurants inc. Kfc download and upload project reports related to kfc. It helps an organisation decide on actions for achieving these objectives in appropriate timescale, and frequently in a changing environment.
Check out the swot analysis of kfc and understand the strengths, weaknesses, threats, and opportunities of the brand that will help it outdo its. By using value chain analysis, kfc can select and source premium quality raw material and develop customer loyalty on the basis of it. Shibina alexandra russia, moscow 201206 kfc swot analysis overview kfc corporation, also known as kentucky fried chicken, based in louisville, kentucky, is the worlds most popular chicken restaurant chain. Global fast food industry kfc swot analysis kfc strategies. Under the new management the kentucky fried chicken corporation introduced the high quality of service and to the result the sales grew up rapidly. The company operates its restaurants across more than 100 countries. Its survived several recessions, yet remains an underdog in the fastfood industry. Ia menutup usahanya pada akhir 1940an sewaktu jalan tol interstate melalui kotanya. Overview of kfc kfc is the worlds most popular chicken restaurant chain, specializing in original recipe founded by colonel harland sanders in 1952. Click here and find out about kfcs strengths, weaknesses, opportunities and threats. Kfc swot analysis of kfc threats in the swot analysis. Brands since 1997 and is presently one of the worlds largest fast food chains. The tool of organizations stability kfc as a case study find, read. Comparative study of mcdonalds and kentucky fried chicken.
Previously weve shown you how to conduct a swot analysis. Jul 11, 2017 the founder of kfc was colonel harland sanders in 1930. The chain which was established in the year 1946 serves breakfast, lunch, and dinner. In more detail swot analysis is independent variable and organization stability is dependent variable. Swot analysis on kfc corporation management paradise. After that, america wants to improve their restaurant chains and kentucky fried chicken started in 1930, dunkin donuts started in 1950 and mcdonalds which is the most successful franchise in the world started to franchise in 1955. Market segmentaion is a way by which an organization or firm divides its target market into different homogenous groups in other to identify and meet the needs of its target customers they are four bases of market segmentation. An analysis of kfcs marketing mix essay 2503 words cram. Starbucks provides a good value chain analysis example. As of february 2020, it has over 23,000 outlets in more than 140 countries and territories around the world kfc, 2020. Pdf kentucky fried chicken has made a very successful entry into china.
Kfc marketing strategy understanding the positioning of kfc. It was also the first quick service restaurant brand to have entered china in 1987. The swot analysis of the kfc corporation is given below. However, the largest rival of mcdonalds worldwide burger king entered the chinese market in 2005 with a new restaurant in shanghai ap, 2005. The tool of organizations stability kfc as a case study. Kfc swot analysis matrix step by step weighted swot. Despite its many strengths, the company suffers from several weaknesses and threats, according to our swot analysis of kfc.
Kfc download and upload project reports related to kfc on. Kfc, founded and also known as kentucky fried chicken, is a chain of fast food restaurants based in louisville, kentucky, in the united states. Value chain analysis of the kfc can be better understood with the help of some examples. Oct 14, 2015 we do a swot analysis of nestle, to get a better perspective of the strengths, weaknesses, opportunities and threats to this popular food brand. Although the brand is still in debt, the next few years look promising. Read a swot analysis of kfc highlighting the strengths, weaknesses, opportunities and threats. Mcdonalds also enjoys strong brand awareness in most corners of the globe. Through the use of vrio framework we have found that brand value and the recipe of making food in kfc are its competitive advantages. Following is a detailed porter five forces model analysis of kfc. More than 93% of its restaurants are managed by franchisees. It is an america fast food restaurant chain that is famous for its fried chicken specialisation.
The price of mcdonalds is still high when compared to some other local chinese fastfood restaurants in china. Engage your students during remote learning with video readalouds. If you want to find out more about the swot of mcdonalds. In store the pride and energy of the brand is also reflected in the stores and customer experience. Expand each point above into one or more paragraphs with discussions and analysis. The colonel is kfcs original owner and a very recognizable figure, both in the u.
Kfc marketing research analysis by eason cheng on prezi. Strategies of kfc kfc corporation kfc, founded and also known as kentucky fried chicken, is a chain of fast food restaurants based in louisville, kentucky, in the united states. At the age 6, his father died, since then he started to take the role as the breadwinner of the family. Analysis identifying your strengths, weaknesses, opportunities, and threats a swot analysis is a term used to describe a tool that is effective in identifying your strengths and weaknesses, and for examining the opportunities and threats you face. Kfc has a strong supply chain network to cater to its increasing demand in. Swot analysis of kfc kentucky fried chicken kfc has seen a lot of growth in the past few years in the asian markets. Nike swot 2020 swot analysis of nike business strategy hub. In the qsr industry, brand equity can be a major strength, leading to higher sales and revenue. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the uk business community. The brand or the logo of kentucky fried chicken, the kfc, is a registered trademark for their company which is a part of yum. Kfc keeps a lot of factors in mind while designing their facility.
In the year 1997 pepsi co, spun off its quick service restaurants including kfc into an independent restaurant kfc and branded it a yum which are today nearly 32500 branches in 100 countries. The swot analysis of kfc talks about the major contributing factors in the success of the brand and the weaknesses and opportunities which are existing. Discuss swot analysis on kfc corporation within the principles of management p. Pdf on jan 1, 2018, soran omer and others published swot analysis. Introduction kfc the name was originally an initialize for kentucky fried chicken is a fast food restaurant chain that specializes in fried chicken and is headquartered in louisville, kentucky, in the united states. Swot analysis of kfc kfcs swot analysis heart of codes. There are many fast food companies around the world. Pada awal 1950an, ia mulai berkeliling amerika serikat dan bertemu dengan pete harman di salt lake city, utah, dan pada tahun 1952 bersamasama mendirikan restoran kentucky fried chicken yang pertama di dunia restoran pertamanya tidak menggunakan nama tersebut. Be sure to check out the swot analysis of kfc for more information about the strengths, weaknesses, opportunities, and threats that kfc faces today.
Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Looking at the growth charts and comparing to 2009, nike has grown exponentially in the last decade. Addition of kfc proprietary classic script font welcome to the yri version of the kfc brand identity standards manual. Kfc swot analysis a swot analysis is an activity where a firm evaluates its most significant strengths, weaknesses, opportunities and threats. Mcdonalds has enjoyed relatively few threats in recent years, and the only significant threat in china has been the other fastfood corporation kfc.
This paper has been written to determine the pros and cons of franchising by the help of swot analysis and compare. People from younger age to older age also know the slogan of kfc, which is finger lickin good, and the old man with white suits hand holding a black color crutch. The top 12 kfc competitors across the globe kfc competitor. Case study yum kfcs in china introduction homogenization has made it easy for fastfood joints to circle the globe, spitting out carbon copies of themselves, their burgers, and their fries along the way.
Swot analysis of kentucky fried chicken kfc introduction to business class. This is kentucky fried chicken kfc swot analysis in 20. Aug 09, 2019 mcdonalds is a leading name in the fast food industry. In this pestel analysis of kfc, youll learn how six critical macroenvironmental factors influence the success of one of the worlds most known fastfood joints. It is the worlds largest fried chicken chain with over 17,000 outlets in 105 countries and territories as of december 2011. China has remained at the centre of this growth story. This case is about the kfc outlet at the dong fong hotel, in shanghai. The marketing society is a notforprofit organisation owned by its members, with over 2500 senior marketers. This mcdonalds swot analysis reveals how the most successful fastfood chain company of all time uses its competitive advantages to continue dominating fastfood industry. Pestel analysis of kfc a leading fastfood restaurant.
Kfc has been a brand and operating segment, termed a concept of yum. Every day, kfc serves more than 12 million customers in 109 countries and territories around the world. Swot analysis and strategies for kfc assessment 2598 words. Remote work advice from the largest allremote company. The brand manages its business using a franchisee model. Kfc isnt a pacesetter within the nourishment chain business thus its to vie with all alternative well established nourishment firms united nations agency all ar flourishing within the market. Hassan ali 019 bushra khan 039 junaid mubeen 024 hamza shams 040 faiza khalid 025 bilal sheikh 004 muhammad sannan 002 2. Analyze the case and determine the factors that have made kfcs success global business. It isnt struggling, but in some places, its nearly nonexistent, replaced with a similar brand called mary browns. Kfc corporation kfc, founded and also known as kentucky fried chicken, is a chain. Brands has almost 42,000 restaurants in more than 125 countries and.
Although kfc is known for its finger licking chickens menu but recently they ventured out in vegetarian category which is helping them in increasing their business. In beijing, mcdonalds restaurants are often found in business districts, and in hong kong there are restaurants found in busy places such as quarry bay and in malls. Case study of kfc case study of kfc manok 1 analyze the. Kfc uses various tools and techniques to determine optimum selection for its location, such as factor rating method, costprofitvolume analysis, and transportation and simulation models matai, singh and mittal, 20. Additional points related to kfc strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. Kfc operates more than 5,200 restaurants in the united states and more than 15,000 units around the world. The target audience of kfc is middle and upper middle class and price their products accordingly. The swot analysis of kfc talks about the major contributing factors in the success of the brand and the weaknesses and opportunities which. Applicants for all job openings are welcome and will be considered without regard to race, gender, age, national origin, color, religion, disability, military status, or any other.
Direct all questions to the international marketing. Mcdonalds swot analysis 5 key strengths in 2020 sm insight. Kentucky fried chicken kfc is a fast food venture specializing in serving its customers with the. Part of the analysis that many of us struggle with is the identification of strengths and weaknesses of their company as well as the opportunities and threats of their environment in this article, i will guide you through the process of the identification of essential elements of the swot analysis. Product analysis of kentucky fried chicken history of kentucky fried chicken kfc kentucky fried chicken as one of the most popular and successful fast food restaurants, which was founded by harland sanders in north corbin, kentucky in 1930 and concentrate on fried chicken, after decades of. The customers want not just good quality food but also a nice customer experience and. Kfc is wholly owned subsidiary and a chain of fast food stations founded in 1930 by harland sander. In 2015 and 2016, the number of kfc restaurants in china has increased rapidly.
Every day, nearly 8 million customers are served around the world. Chickfila a fast food chain which is primarily present in the usa. It started off with a different name and the name kfc was adopted in 1952. An analysis of kfcs marketing mix memorandum of transmittal date. Swot analysis of kfc kentucky fried chicken notesmatic.
The swot is acronym for strengths, weakness, opportunities and threats. Each restaurant follows the same relaxed and contemporary theme, which portrays the fun and inviting environment. Analysis of kfc kfc s early entrance into the fastfood industry in 1954 allowed kfc to develop strong rand name recognition and a strong foothold in the industry. The study is an effort to test the role of swot analysis as a marketing implementation strategy to provide stable condition for organizations. The swot analysis known as swot matrix is a planning method used to evaluate the strengths and weaknesses of soraya biorepair natural cosmetics with opportunities and threats of the industry of. Comparative study of mcdonalds and kentucky fried chicken kfc development in china date 28. It is the worlds largest fried chicken chain with over 17,000 outlets in. One of the major political factors that influenced and shaped the fastfood franchise is its association with unhealthy food laden with highcalorie diet. Kfc s sustainable competitive advantage kfc s sustainable competitive advantage in the international franchising kofi a. Swot analysis of chickfila chickfila swot analysis.
Additional points related to kfc strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to. Youve likely consumed kentucky fried chicken kfc at least once in your lifetime. Kentucky fried chicken also knows as kfc, the world most large and well knows fast food restaurant that have more than 10 thousands locations worldwide in more than 80 countries. Brief summary long years back in 1930s colonel harland sanders got some distinguished kentucky folks lickin their fingers. Swot analysis is a strategic planning tool that can be used by kfc managers to do a situational analysis of the company. Kfc competitive advantage has been its ability to adapt to the changing time and needs to customers. The fast food which is headquartered at georgia specializes in poultry dishes as the name indicates. Kfc is a fast food restaurant chain, which specializes in fried chicken. Apr 20, 2010 4 kfc situational analysis summary about kfc kentucky fried chicken went public in 1969 and was eventually bought by pepsico.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Strategic direction and swot analysis strategic management is the process by which organisations determine their purpose, objectives and desired level of attainment. Jan 08, 2019 the swot analysis of kfc talks about the major contributing factors in the success of the brand and the weaknesses and opportunities which are existing. The products of kfc include fried chicken, fries, coleslaw, desserts, soft drinks, and breakfast.
This factor decides which class kfc is going to target. It can also use value chain analysis to develop brand identity. More than 11,000 outlets in 85 countries and territories around the world. For more information on how to do a swot analysis please refer to our article. Swot analysis of kfc kentucky fried chicken howandwhat. This pestel analysis of kfc will reveal a detailed description of each factor that plays a major role in kfc s growth and future. Here is a swot analysis of kfc listing its strengths, weaknesses, opportunities and. W allamerican food, taco bell, long john silvers and pizza hut restaurants in more than 100 countries and territories. Kfc marketing strategy comprises of not only its marketing mix, but also segmentation, targeting, positoning, competition and analysis like swot. Supply chain analysis of kfc expert assignment help. Determining pros and cons of franchising by using swot.
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